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WHY  WEBSITE IS ESSENTIAL?

Your website is your info hub. It’s at the center of your marketing. It allows you to publish content, collect emails and become independent from platforms like Facebook (where the rules can change!).

WHY WORDPRESS?

• WordPress powers an astonishing 25% of all websites. It is a free website management tool that makes it very easy to create and update your own website.
• WordPress is not just for blogs.It has a massive plugin and theme ecosystem that enables you to make any type of website (ecommerce, social network etc.) without needing to know how to code. See live examples: wordpress.org/showcase
• Plugin Ecosystem:Plugins allow you to easily add custom functions and features to your WordPress site. Find plugins in the WordPress Plugin Directory.
• Theme Ecosystem:A WordPress theme provides all of the front end styling of your WordPress site, like page layouts, fonts and colors. This makes it very easy to make a great looking site quickly even if you don’t know how to write code. This site uses Schema Themefrom com.

1. CHOOSE A SUITABLE DOMAIN NAME

Follow some simple guidelines when choosing your domain name:

• .Com: Go for “.com” extension as it’s easy to remember and trustworthy.
• Brandable: Make itdistinct, easy to remember so that it rolls off the tongue.
• Length:Keep it less than 20 characters.
• Keywords: You don’t need to include keywords in your domain name but it is a good idea to have a name that suggests what your business is about e.g. Facebook, Dropbox etc.
• Check availability: Use NameVineto check the availability of your domain name on all domains extensions and social networks.
• Crowdsource domain ideas: If you are struggling to come up with a domain name, check out Namestation. I ran a contest and got 168 suggestions from 14 different people – pretty good for $35.

2. DOMAIN REGISTRATION & HOSTING FOR ACCOUNT

• choose suitable domain name and hosting provider.
• ICANN verification: Required within 15 days of purchasing the domain or your domain may be suspended. Simply, verify your registered email address by clicking the link in the ICANN verification email you automatically receive from your registrar.
• Support:Contact your domain registrar or hosting company to resolve any issues experienced during this set up process.

3. INSTALL WORDPRESS

Login into your  hosting account whatever it is and take these steps to install WordPress:

• Steps To Follow
• Click on your domain name to open up the cpanel (control panel)
• Scroll down the page to the “CGI Scripts” section. Click on the Install WordPresslogo and wait for the new page to load.
• Create a WordPress account and click “Install WordPress”.
• Log into WordPress using the username and password created in the previous step.
• You will now have access the the WordPress Dashboard. This is the backend of your website where you can edit your site and add content.
• To see what you site looks like click on your domain name at the top of the dashboard and then “visit site”.

4. ADD PAGES / POSTS

• Add Pages:Click Pages > Add New in the sidebar of your WordPress Dashboard. Click “change permalinks” and select “post name” to set the url by default to the post title. Set up these 2 pages to get started: “/about” + “/thank-you”.
• Add Menus: Click Appearance > Menus > create a new menu. Select created pages and click “add to menu”. Select new menu as your “primary menu”.
• Add Posts: Click Posts > Add New (the same process as creating new pages).

5. INSTALL GOOGLE ANALYTICS FOR WORDPRESS

• Install Plugin: “Monster Insights for Google Analytics”. Easy to use & free.
• Login into Google Analytics.Go to Admin> Create a New Property to generate a tracking id for your new website.
• Add tracking id to website. click “authenticate with Google” inside the plugin to start collecting data from your website.
• Filter Internal Trafficso you don’t skew your data: Click admin> filters>add filter>predefined filter> exclude traffic from IP address.
• Enable Demographics Reports:Collect age, demographics and interest data so you can understand you audience better. Click admin>property settings> enable demographics and interest reports.
• Goal Tracking:We will set up a goal to track email sign ups in the email marketing section of the course.

BONUS: CONSIDER A PREMIUM THEME

• What are WordPress Themes?A WordPress theme provides all of the front end styling of your WordPress site, like page layouts, fonts and colours. This makes it very easy to make a great looking site quickly even if you don’t know how to write code.
• Benefits: There are both free and premium themes but Premium themes often come with the design, functionality, support and consistent updates required to run a professional site.
• Where to Buy:This site uses the Schema theme from MyThemeShop. The professional look helps to increase visitor trust and keep people on the site longer (best for SEO!). I was able to install and customise the theme in just a few clicks. Their support forums are also very helpful to resolve any questions I have.
• How to Install your Theme:Once you finish the checkout go to appearance>themes to upload and activate your theme.

  For Detail Support and training Find Us Below

  The Tech Hub

  Office Number-704, Kumar Surabhi,
  Satara Road, Opp. Star Market,
  Near Laxminarayan Theatre,
  Swargate , Pune,
  Maharashtra, 411009

   Telephone
  +91 90286 86256 , +91 94040 86256 ,
  +91 86576 75757
   Email
  sales@thetechhub.in

  training.thetechhub.in