{"id":125,"date":"2018-08-07T06:11:01","date_gmt":"2018-08-07T06:11:01","guid":{"rendered":"http:\/\/digitalmediatraining.in\/blog\/?p=125"},"modified":"2018-08-07T06:11:43","modified_gmt":"2018-08-07T06:11:43","slug":"facebook-is-adding-augmented-reality-ads-in-the-news-feed","status":"publish","type":"post","link":"https:\/\/digitalmediatraining.in\/blog\/facebook-is-adding-augmented-reality-ads-in-the-news-feed.html","title":{"rendered":"Facebook is Adding Augmented Reality Ads in the News Feed."},"content":{"rendered":"<figure id=\"attachment_126\" aria-describedby=\"caption-attachment-126\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-126\" src=\"https:\/\/digitalmediatraining.in\/blog\/wp-content\/uploads\/2018\/08\/facebook-augumented-reality-advert.-300x169.png\" alt=\"Facebook AR technology\" width=\"300\" height=\"169\" srcset=\"https:\/\/digitalmediatraining.in\/blog\/wp-content\/uploads\/2018\/08\/facebook-augumented-reality-advert.-300x169.png 300w, https:\/\/digitalmediatraining.in\/blog\/wp-content\/uploads\/2018\/08\/facebook-augumented-reality-advert.-768x432.png 768w, https:\/\/digitalmediatraining.in\/blog\/wp-content\/uploads\/2018\/08\/facebook-augumented-reality-advert..png 950w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-126\" class=\"wp-caption-text\">facebook launches AR advert for new brand reach<\/figcaption><\/figure>\n<p>limited inventory available to advertisers in its news feed, Facebook trying out slightly more unique ways of ensuring brands are getting the best for their reach.<\/p>\n<p>Limited to its US users at launch, a new augmented reality (AR) feature will enable customers to virtually try on items \u201cin just one click\u201d from certain ads, including fashion accessories and cosmetics.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cFrom try-on product experiences to immersive filters for games and movies, AR enables people to connect with your business and products in innovative ways,\u201d the company explained in a\u00a0<a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-new-ways-to-inspire-holiday-shoppers-with-video\" class=\"broken_link\">blog post<\/a>.<\/p>\n<p>\u201cNow, with the introduction of AR ads in Facebook News Feed, people can experiment with your brand\u2019s AR camera effects in just one click from your ad. And by incorporating calls-to-action within the camera experience, people can seamlessly go from engaging with your product\u2014such as trying on a lipstick shade or exploring a new game\u2014to making a purchase or installing an app.\u201d<\/p>\n<p>It\u2019s not the first time the ad tech aggressor has dabbled with the concept of AR, having launched a similar ad product within its\u00a0Messenger app and Instagram\u00a0app encouraging users to share their creations in Snap-esque style. However, featuring these in the news feed will see them in a much more frontal and mainstream position.<\/p>\n<p>Facebook says luxury fashion retailer Michael Kors was the first brand to try out the new iteration of the ads enabling potential customers to try on a pair of sunglasses from an extensive range of styles and lens colors.<\/p>\n<p>Alongside the announcement, Facebook also released a mobile Video Creation Kit, enabling advertisers to customize simple video ads for mobile with existing images, overlays and logos, based on its research that eight of 10 (79%) of consumers would rather watch video than read text on a page.<\/p>\n<p>A final announcement meanwhile came with the continued expansion of Shopping for Instagram stories which, having made available to a select few brands, it says is now available to all brands that have shopping on Instagram during the holiday season.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>limited inventory available to advertisers in its news feed, Facebook trying out slightly more unique ways of ensuring brands are getting the best for their reach. Limited to its US users at launch, a new augmented reality (AR) feature will enable customers to virtually try on items \u201cin just one click\u201d from certain ads, including [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[3],"tags":[25,23,24],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook is Adding Augmented Reality Ads in the News Feed. - Blog | Digital Marketing Course In Pune<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmediatraining.in\/blog\/facebook-is-adding-augmented-reality-ads-in-the-news-feed.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook is Adding Augmented Reality Ads in the News Feed. - Blog | Digital Marketing Course In Pune\" \/>\n<meta property=\"og:description\" content=\"limited inventory available to advertisers in its news feed, Facebook trying out slightly more unique ways of ensuring brands are getting the best for their reach. Limited to its US users at launch, a new augmented reality (AR) feature will enable customers to virtually try on items \u201cin just one click\u201d from certain ads, including [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmediatraining.in\/blog\/facebook-is-adding-augmented-reality-ads-in-the-news-feed.html\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Digital Marketing Course In Pune\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-07T06:11:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-07T06:11:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmediatraining.in\/blog\/wp-content\/uploads\/2018\/08\/facebook-augumented-reality-advert..png\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"User Digital Media Training\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"User Digital Media Training\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmediatraining.in\/blog\/facebook-is-adding-augmented-reality-ads-in-the-news-feed.html\",\"url\":\"https:\/\/digitalmediatraining.in\/blog\/facebook-is-adding-augmented-reality-ads-in-the-news-feed.html\",\"name\":\"Facebook is Adding Augmented Reality Ads in the News Feed. - 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